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Monday, February 1, 2016

Who is responsible for tire warranty service?

For many RV owners the contact information for their tires is easy to find, at least if their tire brand is made or sold by one of the 1st or 2nd tier tire companies. More about tire company tires in a moment. But what should you do if you have a tire question and you can't simply stop at your local tire dealer?

Recently I received a question from an RV owner who had suffered a couple of tire failures and the dealer he bought the tires from had retired and closed up shop. In his case a quick Google search and we discovered that a major chain store that has tire and auto service centers across the country carried the brand in question.

I think it is important to remember that in most cases the tire warranty is the responsibility of the tire manufacturer and not the specific tire dealer.

Here is some information I found from Keystone RV

"Keystone RV Company does not administer the warranty for tires. Please contact the tire manufacturer direct at:
1. Duro - 866-788-2060 - www.durotire.com/
2. Tireco (Freestar, Geostar, Mudstar, Mobile Max, Geotrac) - 800-937-9433 - www.tireco.com/
3. Goodyear - 800-321-2136 - www.goodyear.com/
4. TBC (TowMax, Roadrider, Trailer King, Solid Trac, Saliun) - 800-238-6469
5. Voma (Liberty) - 901-672-0816
6. Michelin (Uniroyal) - 800-847-8475 - www.michelinman.com/
7. Alliance (Galaxy) - 800-343-3276 - www.atgtire.com/
8. Tredit Tire & Wheel (H188ST, Grand Ride, Trail America, Super A, Triangle) - 800-537-2925 -
http://www.tredittire.com
9. Americana Tire & Wheel - 574-522-9450 - http://www.americanatire.com/
"

Keystone also does a very good job of covering care of tires in their "owners manual".

Now there may be some exceptions such as a special Road Hazard warranty sold just by the  dealership, but when considering the purchase of such a warranty it is important to review the policy and to understand who is backing the warranty.

Modern Tire Dealer ("MTD"), a tire industry trade journal, in their Jan 2015 issue did an excellent job of covering market share. Now in general they split the market into two groups: Consumer tires (Passenger & LT) in one group, and Truck or commercial tires in the other group. So depending on the type of tire you are interested in you might be more interested in one group than the other. The bad news for many RV owners is that ST type tires are such a small portion of the tire market that they are not identified in the groups, but you might see your tire brand name in one or both groups.

The MTD list for "consumer tires" is as follows:

Tier 1 (major tire companies’ premium brands): Michelin, Bridgestone, Goodyear.

Tier 2 (upper- and middle-market brands): Continental, Pirelli, Hankook, Yokohama, Toyo, Falken, Kumho, Dunlop, Cooper, Firestone, BFGoodrich, General.

Tier 3 (value brands; all private brands): Nexen, Hercules, Multi-Mile, GT Radial, Mastercraft, Sumitomo, Big O, Cordovan, Delta, Fierce, Fuzion, Kelly, Nitto, Sigma, Landsail, Delinte, Kenda, Vredestein, Nokian, Sailun, Eldorado, Uniroyal.

Tier 4 (low-cost brands): Atturo, Linglong, Goodride, Dynatrac, Warrior, Duraturn, Aeolus, Zenna, Starfire, Primewell, Federal.

For Medium and heavy truck replacement sales MTD has this graphic
http://www.moderntiredealer.com/uploads/stats/MTD-Truck-Brand-share-chart.jpg


In a future post I will try and assemble contact information for brands listed without contact info above.


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3 comments:

  1. Hi Roger, I thought Firestone and Bridgestone were all one company now? If so, does that mean they have 25.5% of the market? Thanks me for clarifying.

    ReplyDelete
  2. If Kelly is owned by Goodyear and Uniroyal is owned by Michelin then how are they third tier tires? Are they significantly different than the other product offerings from the parent companies? Are those the "economy" names for those companies?

    Perhaps I'm misunderstanding the "tier" levels here. Are the third tier tires necessarily lower quality than the second or first tier tires? Or is that just a market share distinction?

    ReplyDelete

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